Voice Search: Prepare Your Business for 'OK Google'

“OK Google, find me an emergency plumber in Mamer.”

Does your site appear in the answer?

According to Google (2024), 55% of local searches in Luxembourg are voice-based. Yet, less than 10% of Luxembourgish websites are voice-optimized.

This is a massive loss of customers.

In 2025, voice search isn’t a trend — it’s the present.

This guide shows you how to prepare your site for “OK Google”, with:

• Voice-optimized content structure
• FAQ answers for featured snippets
• Schema.org FAQ integration
• Case studies of SMEs doubling voice traffic

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Why Voice Search Changes Everything

1. Natural Phrases, Not Keywords

❌ “plumber emergency mamer”
✅ “OK Google, who is the best emergency plumber in Mamer?”

🔥 Data: Voice queries are 2.3x longer than text (Google, 2024).

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2. One-Sentence Answers

Google aims to answer in one sentence (featured snippet).

✅ Solution: Structure answers in 1–2 clear sentences.

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3. Local Intent First

“find a restaurant open now near me”

Google uses real-time geolocation.

✅ Must-have: Updated GMB + mobile-first site.

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How to Optimize for Voice Search

1. Create an FAQ Section

• Use real questions (e.g., “Do you do emergencies?”)
• Answer in 1–2 sentences
• Integrate schema.org FAQ

📍 Example: A garage in Differdange added 12 FAQs → +78% voice traffic.

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2. Optimize GMB Q&A

Google often uses GMB Questions & Answers for voice responses.

✅ Action: Respond to all customer questions.

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3. Use a Conversational Tone

Write as if speaking to a client.

✅ Example:
“Yes, we do 24/7 emergencies. Call us at +352…”

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4. Prioritize Speed

❌ 5s load time
✅ < 1.5s

Google favors fast sites for voice.

✅ Recommended stack: Next.js + Vercel.

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Real Case: Restaurant in Luxembourg City Grows from 12 to 41 Bookings/Month

Before:

• No FAQ section
• Slow site (5.1s)
• No voice optimization

After:

• 15-question FAQ with schema.org
• Migrated to Next.js (1.2s)
• Updated GMB Q&A

Results in 90 days:

• +142% voice traffic
• 41 bookings/month (vs 12)
• #1 for “restaurant open now luxembourg”

“Customers say Google told them we’re open.” – Anonymous client

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❓ Frequently Asked Questions

Q: Does voice search work in Luxembourgish?
A: Yes, but prioritize FR, DE, EN. Google understands all three.

Q: Do I need a separate voice site?
A: No. A well-structured site works for all formats.

Q: How to test voice optimization?
A: Say “OK Google” + your query. See if you appear.

Q: Is multilingual important?
A: Yes. We integrate FR, DE, EN.

Q: How much does voice optimization cost?
A: €590 (FAQ + schema.org + speed optimization).

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Conclusion: Speak to the Microphone, Not the Keyboard

In 2025, your customers don’t type — they speak.

If your site isn’t voice-optimized, you don’t exist for Google Assistant.

Don’t miss this revolution.

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