Your bakery in Luxembourg City, your hair salon in Esch-sur-Alzette, or your garage in Mamer has a Facebook page… but gets few messages, few visits, and loses customers daily.
You’re wondering:
“Is a website really worth it? Isn’t my Facebook page enough?”
The answer is clear: in 2025, a Facebook page does not replace a professional website.
And if you keep relying only on Facebook, you’re losing 63% of your potential customers.
A Luxinnovation (2024) study reveals that 89% of Luxembourgers prefer visiting a company’s website before contacting or visiting. Yet, 44% of local SMEs still use Facebook as their only digital presence.
This is a strategic mistake.
Why Facebook Is No Longer Enough in 2025
Facebook ruled digital… until 2020.
Today, the algorithm hides 80% of your posts from followers. Even if 1,000 people “like” your page, only 100 will see your content.
And worse:
- You don’t control your data or design
- Facebook can suspend your page overnight
- No organic search visibility (SEO)
- No customization, no conversion optimization
🔥 Real example: A restaurant in Differdange posts its new menu on Facebook. Only 12 people click. On its website, the same menu generates 89 visits in 24h.
Website: The Real Strategic Advantage
A website isn’t a “luxury.” It’s your 24/7 store, open to the world.
5 Advantages of Website vs Facebook
| Criteria | Website | |
|---|---|---|
| Full control | ❌ No | ✅ Yes |
| Google ranking | ❌ Very low | ✅ High potential |
| Loading speed | 3-5s (slow) | < 1.5s (fast) |
| UX customization | Limited | Unlimited |
| GDPR compliance | Complex | Built-in |
✅ The website is yours. Facebook isn’t.
Real Case: A Hair Salon in Mamer Grows from 20 to 65 Clients/Month
Before:
- Facebook page with 800 likes
- Few messages, few bookings
- No local traffic from Google
After:
- Website with gallery, testimonials, online booking
- Budget: €3,800
- Delivered in 7 weeks
Results in 90 days:
- +210% local traffic
- 45 online bookings/month
- #1 ranking for “hair salon Mamer”
“We no longer manage calls — we get automatic bookings.” – Anonymous client
How Much Does a Website Cost vs Maintaining a Facebook Page?
| Solution | Annual Cost | Advantages | Disadvantages |
|---|---|---|---|
| Facebook Page (free) | €0 | Easy to create | No control, low visibility |
| Facebook Management (agency) | €1,200 - €2,400/year | Regular posts | No direct conversion |
| Professional Website | €3,800 (one-time) + €300/year (hosting) | SEO, conversion, branding | Initial investment |
💡 ROI: A website is on average profitable within 5 months for our clients.
When to Use Facebook (and How)
Facebook isn’t useless — it should be used as a complement, not your main storefront.
✅ Legitimate uses of Facebook:
- Share news (events, promotions)
- Respond to customer reviews
- Post viral or emotional content
- Run targeted ad campaigns
❌ Avoid:
- Relying on it for lead generation
- Replacing your website
- Storing customer data
🎯 Golden rule: Facebook = amplifier. Website = foundation.
❓ Frequently Asked Questions (Voice Search Optimized)
Q: Do I need a website if I already have a Facebook page?
A: Yes. A Facebook page doesn’t appear on Google. A website does. In 2025, 93% of customers search on Google first.
Q: How much does a website cost for a local business in Luxembourg?
A: Between €3,500 and €5,500 for a custom, fast, multilingual, SEO-optimized site.
Q: Can I combine website and Facebook?
A: Absolutely. Use Facebook to promote your website, not replace it.
Q: Is a website suitable for small businesses?
A: Yes. We help artisans, bakeries, salons from €3,500.
Q: Will the site be in French, German, and English?
A: Yes. We automatically integrate all 3 languages, essential in Luxembourg.
Conclusion: Your Business Deserves Better Than a Facebook Page
In 2025, your Facebook page doesn’t belong to you. Your website does.
That’s the difference between depending on a platform and controlling your digital future.
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