In 2015, Yellow Pages were essential.
Today, 92% of Luxembourgers never use them (Statec, 2024).
Yet, some businesses still pay up to €2,500/year for a print directory listing.
This is a strategic mistake.
In 2025, Google is the only directory that matters.
This guide compares Yellow Pages vs Google to help you invest your local marketing budget wisely.
Yellow Pages: Why They’re Obsolete
1. No Organic Search Visibility
❌ No SEO
❌ No presence on Google
🔥 Fact: 0% of customers find a business via Yellow Pages (Luxinnovation, 2024).
2. High Cost, Zero ROI
| Service | Annual Price | Result |
|---|---|---|
| Print listing | €1,200 - €2,500 | 0 leads |
| Digital version | €800 - €1,500 | 1–2 calls/month |
✅ Alternative: €1,500 on Google Ads → 50+ qualified leads in 3 months.
3. No Photos, No Reviews
❌ Static design
❌ No social proof
🔥 Data: 83% of customers judge a business “unprofessional” without reviews (Google, 2024).
Google: The New Business Directory
1. Free (Google Business Profile)
- 100% free listing
- Visibility on Google Maps, Search, Assistant
- Reviews, photos, booking integration
✅ Our promise: We’ll help you create and optimize your profile for free.
2. Measurable ROI
| Investment | Result |
|---|---|
| €500 in local SEO | +147% traffic in 90 days |
| €1,000 in Google Ads | 30+ qualified leads |
| €2,800 “Top 3 in 90 Days” | Guaranteed #1 ranking |
🔥 Real case: A garage in Differdange quit Yellow Pages → +189% quote requests.
3. Built-in Social Proof
- Customer reviews
- Professional photos
- Q&A responses
- “Book” badge
📍 Example: A restaurant in Mamer added 22 reviews → +112% bookings.
Where to Invest Your Budget in 2025?
| Priority | Recommended Budget | Result |
|---|---|---|
| Google Business Profile | €0 - €590 (optimization) | Local visibility |
| Local SEO | €1,500 - €2,800 | Top 3 on Google Maps |
| Google Ads | €500 - €1,500/month | Fast leads |
| Cancel Yellow Pages | Save €1,200-€2,500/year | Reinvest in digital |
✅ Our advice: 80% on Google, 20% on local comms.
Real Case: Medical Clinic in Luxembourg City Grows from 8 to 26 New Patients/Month
Before:
- Yellow Pages ad: €1,800/year
- No Google profile
- Low visibility
After:
- Cancelled Yellow Pages
- Created & optimized GMB
- Customer review campaign
Results in 90 days:
- #1 ranking for “general practitioner luxembourg city”
- 26 new patients/month (vs 8)
- Saved €1,800/year
“It was a waste of money.” – Anonymous client
❓ Frequently Asked Questions
Q: Should I still be in Yellow Pages?
A: No. 92% of Luxembourgers don’t use them. Google is enough.
Q: Is Google free?
A: Yes. Google Business Profile is free. SEO and Ads have costs.
Q: Can I do both?
A: No. The Yellow Pages budget is better spent on SEO or Ads.
Q: How fast are Google results?
A: 3–14 days for visibility, 60–90 days to dominate.
Q: Is multilingual important?
A: Yes. We optimize in FR, DE, EN.
Conclusion: Stop Paying for Invisibility
In 2025, investing in Yellow Pages is paying to stay invisible.
Google, on the other hand, makes you visible, measurable, and profitable.
Don’t waste your budget.
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