Your website gets visits,
but too few enquiries?
Rebuilding a website is not always the answer.
Before changing the design, we look for what actually holds visitors back: the wrong traffic, an unclear message, a lack of trust, a complicated experience or a poorly designed conversion journey.
Slash analyses the problem before deciding what to rebuild.
The situation
A website can look good and still not work.
Visitor numbers only tell part of the story.
A site can receive traffic without attracting the right prospects. It can present the company correctly yet give too few reasons to get in touch. It can also generate enquiries that the sales process converts poorly.
Before talking about a redesign, we first look for where the journey breaks down.
- Many visits, few enquiries
- Visitors who do not match the customers you want
- An offer that is hard to understand
- A site that no longer reflects the level of the company
- Important pages that are rarely viewed
- Abandoned forms
- Too little trust before making contact
- A site that has become hard to evolve
The diagnosis
What we analyse.
Traffic
Where do visitors come from? What are they looking for? Are the right people actually landing on the site?
Message
Does a prospect quickly understand what you do, for whom, and why they should contact you?
Trust
Work, results, testimonials, expertise, company information: have we given enough reasons to believe you?
Experience
Navigation, mobile, speed, hierarchy, forms and calls to action: does anything make the journey needlessly complicated?
Conversion
What happens between the first visit and the moment of contact? And what happens after the form is sent?
The answers
The solution is not always a full redesign.
After the diagnosis, several answers are possible.
- Clarify the positioning or the messages
- Rethink specific pages rather than the whole site
- Improve the calls to action
- Simplify the forms
- Create pages matching new search intents
- Strengthen proof and case studies
- Fix technical or performance issues
- Rework the mobile experience
- Rebuild the site completely when it is justified
The right project is not necessarily the biggest one. It is the one that fixes the right problem.
The measure
What we measure afterwards.
A redesign is not finished on launch day. Depending on the goal, we can track:
- Qualified enquiries
- Conversion rate
- Where enquiries come from
- Pages that contribute to conversions
- Organic visibility
- Engagement on important pages
- Technical performance
Depending on the diagnosis, the work can draw on web design, organic SEO or ongoing digital growth support.
The questions we get asked.
Straight answers, before we even talk.
Does a redesign automatically improve conversions?
No. A new interface can improve the experience, but a conversion problem can also come from the traffic, the offer, the message, trust or the sales process. That is why we start by analysing the journey before recommending a redesign.
Do we have to rebuild the whole site?
Not necessarily. Some situations call for a complete rebuild. In other cases, a few pages, the positioning or the conversion journey may be the real levers.
Can you work on an existing website?
Yes. The first step is precisely to understand what already works and what really needs to change.
Do you only work on design?
No. Design is part of the work, but Slash can also work on positioning, user experience, development, SEO, performance and measurement.
Your website is not generating what it should?
Tell us what is happening today. We will start by understanding why.
Talk about your project